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The original item was published from 6/17/2020 12:03:00 PM to 6/23/2020 10:14:59 AM.

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Posted on: June 3, 2020

[ARCHIVED] Mayor Brown Announces his 2020 Virtual Reading Rules! Kid’s Summer Reading Challenge

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Buffalo, N.Y. – Mayor Byron W. Brown is calling on all Buffalo school students to take part in his 2020 Virtual Reading Rules! Kid’s Summer Reading Challenge. In a continued effort to help keep our community safe during the COVID-19 emergency, while at the same time continue to help improve our youth’s literacy proficiency skills, Mayor Brown announced that his 19th annual Reading Rules! Kid’s Summer Reading Challenge and Awards Ceremony for Champion Readers will take place completely online this year. Today he invites students in grades K-12 from the City of Buffalo and neighboring communities to double up on reading books, and double up on writing book summaries.

“My 2020 Virtual Reading Rules! Kids Summer Reading Challenge took a lot of planning and creativity due to the COVID-19 emergency, and we developed new incentives, including fun prizes and awards that will encourage our City’s youth to remain engaged in reading and writing all summer long. I thank our generous sponsors for helping us incentivize our youth during these uncertain times to continue to read books and write book summaries during the summer months.”

Mayor Brown established this significant educational program nineteen years ago when he received alarming statistics about local students who were testing below the New York State average in English Language Arts and Literacy. Since then, over 20,000 children from the Greater Buffalo-Niagara Region have improved their literacy proficiency skills by participating in Reading Rules!

Here’s how Mayor Brown’s 2020 Virtual Reading Rules! Challenge will work. Every student who reads 10 books plus writes 10 book summaries, between June 1 and August 14, 2020, will be eligible to win even more amazing Raffle Prizes in July & August + BONUS Prizes at Mayor Brown’s Virtual Graduation & Awards Ceremony on Saturday, August 29, 2020.


Step One

  • Download the Reading Rules Brochure at
  • Select 10 Books per Student! Free Books and Free Online Resources for E-Books are available at 
  • Free Book Giveaways will be announced in June on Mayor Brown’s Facebook page, Twitter, Instagram
  • Free Book Giveaways will also be announced at, PAL Facebook, Twitter, Instagram


  • Complete Challenge 1
  • Read 5 Books between June – July 6, 2020
  • Write 5 Book Summaries
  • Upload 5 Book Summaries by July 6, 2020 deadline at
  • Register for the first Raffle Prize drawing contest (Raffle prizes will be drawn on July 10, 2020 and mailed to winners)


  • Complete Challenge 2
  • Read 5 Books between July – August 14, 2020
  • Write 5 Book Summaries
  • Upload 5 Book Summaries by August 14, 2020 deadline at
  • Register for the second Raffle Prize drawing contest (Raffle prizes will be drawn on August 17, 2020 and mailed to winners).


  • Receive a special message from Mayor Brown on becoming an official Champion Reader with automatic entry into Mayor Brown’s Deluxe Raffle featuring Amazing Prizes to include Bicycles, Bike Helmets, Laptops, Kindles, Fitbits, Backpacks filled with school supplies, and gift cards to Dick’s, Target, and more amazing stores!
  • Tune in to watch Mayor Brown’s Online Graduation & Awards Ceremony for Champion Readers, scheduled for Sat, August 29, 2020 (10am – Noon) at
  • Every Champion Reader will receive a 2020 Reading Rules Diploma, as well as a Bonus Prize Envelope filled with an assortment of prizes.

Mayor Brown stated, “As we enter the recovery phase of the COVID-19 emergency, I want to make sure that no one is left out and that no one is left behind.  This summer, I want to do all I can to encourage our youth, particularly those who reside in our under-served communities, to sharpen their reading skills. 20 minutes of reading per day can help increase literacy and a lifelong love for reading, writing, and learning.”

Sponsors of Mayor Brown’s 2020 Virtual Reading Rules! include:

  • The City of Buffalo
  • Police Athletic League of Buffalo, Inc.
  • Buffalo Public Schools
  • Say Yes to Education-Buffalo
  • Project Flight
  • Buffalo & Erie County Public Library
  • Buffalo Bison’s Charitable Foundation
  • AT&T
  • Roswell Park
  • M&T Bank
  • VARIETY – The Children’s Charity
  • Veolia
  • Buffalo Bills
  • Buffalo Metro Federal Credit Union
  • Ellicott Development
  • Ferguson Electric
  • Buffalo Pedal Tours
  • Target
  • Walmart
  • First Niagara Foundation
  • KeyBank
  • Bank of America
  • Russell’s & Salvatore’s Grand Hotel
  • Douglas Development
  • National Grid
  • National Fuel
  • Read to Succeed
  • Anderson’s
  • BlueCross BlueShield of WNY
  • Phillips Lytle LLP
  • Tops Friendly Markets
  • Lamparelli Construction
  • LaBella
  • DiDonato Associates
  • Dansa D’Arata Soucia
  • DASH’s
  • William Mattar, Esq.
  • Ingram Micro
  • Albright-Knox
  • Fidelis Care
  • Mister Pizza
  • Paula’s Donuts
  • Friends of Masiello
  • The Gillespie Family Foundation
  • Michael J. Flaherty, Jr., Esq.
  • Christopher Eberle
  • Buffalo Teacher’s Federation

Visit the Reading Rules 2020 Website